A2 Coursework: Artist Brand Identity Brainstorm (Digipak Ideas)

I have started to look at the brand identity that I was my artist to have when I promote him and advertise his album. I look at the themes and style that I want my artist to have and how I can make it appeal to my target audience. 

I first looked at the style image and what style I would classify my artist to have. So  I watched through my video and found that my artist has and indie, arty  and upbeat style. As he is very cheerful through out the video. I then looked at his clothes to see what style category he would fall under for his style of clothing. I found that my artist also had a indie style in terms of clothing as he didn't wear and popular brand that most teenagers his age would go for, but instead he goes his own style. Such as the vintage jacket that he wears through out the video.


 I found that the autumnal colours suited my artist best and will use it for digi pak and posters as the colour compliments my artist. I will also be using a romantic theme through out as my artist tends to sing romantic songs and it will appeal to my target audience as the majority  are female.

My artist is very similar to other artist such as Bruno Mars, Andy Grammer and Ed Sheeran as they have quite a quirky and acoustic/pop type of music and also popular amongst my target audience.  My artist also has quite a similar style of music and fashion to indie artist Adam Barnes I hope to incorporate a lot of Adam Barnes styling to my artist as I feel that it will achieve the look that I want for my Digipak.

My Artist

Bruno Mars (Similar styling)

Adam Barns (Similar styling)

Andy Grammer (Similar styling)

A2 Coursework: Digipak Research: Forms and Conventions

1.What is a digipak and how is it similar/ different to an album cover? Digipak offers video extras

Example of Digipak

DigipakNet

- A Digipak is the packaging in which a CD for a music album or DVD is held in. It consist of 4 flat surfaces that includes a tray in which the CD or DVD sits. It opens up in a gateway fold and in the stylings of a book. It is similar to an album cover in the fact that one of the faces of the Digipak is the album cover. It displays the artist and conveys the style and message that the artist want to put across. As it is digital there are are extra feautures that can be offered such as video footage of artist and making of videos, it also offers the chance for the consumer to watch the artist music video.



2. What does a digipak net look like and how many faces are usual?

Digipaks are usually made up of four panels which opens out like a book.

   
-What you are like likely to see on each of the four panels :

1. Front Cover
2. Back Cover
3. Inside left panel 
4. CD Tray

However there panels that go up to 6 and 8 this often used when the digipak consists of more than one CD and allows more creative space for additional album artwork and additional products such a DVDs and lyric booklet. For my media coursework I will be designing a digipak that has four panels. 

3. What do we usually find on the various faces i.e. front cover? Back cover? Inside cover? CD tray? 

Front Cover

 1. Front Cover: This usually displays the tittle ofthe album and the artist who is usually at the front of the digipak. This is a very important aspect of the Digipak as it allows the artist to be established and seen by possibly consumers as it has to stand out in oder to attract customers especially for artist release debut. 

Back Cover

2. Back Cover: This usually displays tracks that will be on the disc, price/bar code, record label and additional detail about the album.

3. Inside Cover: The inside cover usually includes a lyric booklet that will include all the lyrics of the songs on the album that has been purchased  or a thank you from the artist.

4. CD Tray: The CD tray is where the CD (main product) lies it usually has simple design that is similar to the common designs already used therefore allowing it to follow the theme for the album.

A2 Coursework: Editing (Click Image to Enlarge)

1. Describe how you have tackled the editing process?

I have finished filming and editing my music video. I found that my storyboard made the editing process a lot easier I was able to see how I wanted my video to look and what order I wanted my scenes to be in so that the story I wanted to put forward was clear. I was able to go into editing my music video with an idea of what I wanted to create. I was also able to use the peer feedback that I gathered from my classmates to idea of what I could possibly add into my video via editing. I was also able to use my past experiences of using Final Cut Express from my previous AS coursework, this was useful as it meant that I am already familiar with the tools and effects and I was able to avoid pervious mistakes that I had made last year.

 first used the basic editing functions to put my footage together. For example I used the razor blade tool to create the jump cut effect and to be able to pick and and choose specific scenes I wanted to use and where I would place them.

2. What are the 3 most important decisions you have made whilst editing?

1.)Whilst editing I made sure I used certain functions and editing styles when I was putting my music video together so that I was able to create the desired effects that would suit the style of my artist, video and storyline. I made sure that I edited on the beat so that scenes and song flowed well together.

2.) One of the visual images that I wanted to stand out in my video was the use of the fortune cookie, which is a key element to my music video. I had my artist crush the fortune cookie in his hand and then changed the speed of the clip and reverse it so that the clip played backward and in effect making it seem as though my artist was putting the fortune cookie together as he finds true love at the end.  This was important as I used this effect continuously throughout my music video.

3.) In order to make the lip syncing aspect of my music video precise I used makers to aline the music track and video footage to that the lip syncing would be in time and also so that I would know where to aline my video footage.

3. What went well during editing?

Through editing I was able to crate effects that created meaning to my music video and song for example: 

 I also used the speed to slow down the last clip shown in my video when my artist is holding hand with a girl to crate a romantic atmosphere.

I used the fade out effect for the ending of my music video as it is a common effect used to signal the end of video/film. I also used this effect as it went with the fade out that is used at the end of the song I have used.

All this crated meaning and more depth to my music video,

A2 Coursework: Filming: Issues I had and how I solved them

I have completed my filming for my coursework, however there were a few issues with filming. I had to reschedule some days as my artist was not able to film on the day that was originally planned meaning that we had to film on two different days, because of this I had to make sure that the continuity was correct and that the code of dress stayed the same when I filmed on the second day. For this I took pictures  of what my artist was wearing  and sent him the images so he knew what to wear when we filmed again.

The weather was also an issue as it snowed on the second day of filming meaning that I had to wait until most of it had melted, this was an issue as it was very time consuming. However when the snow cleared up I was able to continue filming without any issues.


Some of the actors that were going to be in my film backed out last minute making it hard for me to find a replacement and it meant that I had to change some of the ideas that I eentially wanted to put it my video. This was an issue as it meant that I was not able to portray the image that initially wanted and meant that I had to spend more time to re-plan what I wanted to film again.